Hello, I'm Salma Arshi ✨

Eager to create human-centered design through a behavioural lens.

UX Design fuelled by Behavioural Neuroscience 

projects
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Columbia Build Lab

Designing for a start-up

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UberEats Persona/Scenario/Storyboard

Delving into User Experience

Human Centered Design

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ArtShiNYC LLC

Designing very own e-commerce project

 

Hello again! 🥰👋

Hello! I’m Salma (she/her), a senior neuroscience and behaviour student at Barnard College, Columbia University.

I started my design journey with visual arts and neuroscience— I grew up drawing and fascinated by the sciences. Through design, I am able to combine my passion for creative problem-solving, critical thinking with my art and neuroscience background. UX Design allows me to stand at the beautiful intersection of creativity, strategy, and critical thinking — I hope to help create experiences that bring ease and joy into other’s lives.

I enjoy challenging myself to broaden my experiences as a designer, artist, and problem solver, especially in collaborative settings.

Midtown
Midtown

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Long Island City

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Long Island City

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Midtown
Midtown

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Artwork & Design 🎨

Here is a glimpse into my studio art pieces and creative work.