Cereal

In May 2021, I started designing for Cereal. A little bit about Cereal - A start up which aims to allow users to thoroughly and collaboratively evaluate their options before making big decisions. 

Columbia Build Lab, in partnership with the Lang Center, connects MBA founders with an idea to talented Columbia undergraduates who can help create and scale that idea into a minimum viable product (MVP).

 

DURATION

May 2021- Sept 2021

PROJECT INFO

Team of 5

Software Engineers, Product Managers

TOOLS USED

Figma 

Invision

Procreate

MY ROLE: UX DESIGN & UX RESEARCH

Design: Low Fidelity wireframes, conceptual development to Mid Fidelity screens, refined features for the hi-fi prototype, and interaction design of the High Fidelity prototype.

 

Research: conducted interviews, led recruitment of survey participants, and designed an evaluative survey.