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Cereal

In May 2021, I started designing for Cereal. A little bit about Cereal - A start up which aims to allow users to thoroughly and collaboratively evaluate their options before making big decisions. 

Columbia Build Lab, in partnership with the Lang Center, connects MBA founders with an idea to talented Columbia undergraduates who can help create and scale that idea into a minimum viable product (MVP).

Role

UX/UI DESIGNER
UX RESEARCHER
APP DESIGN

Team

Salma Arshi (Product Design)
Dylan Bamirny (Developer)

Esme Li (Product Manager)

Jang Hun Choi (Developer)

Richard Lopez (Developer)

Tools

FIGMA

INVISION 

PROCREATE

Team

May 2021-Sept 2021 (4 months)

MY ROLE: UX DESIGN & UX RESEARCH

Design: Low Fidelity wireframes, conceptual development to Mid Fidelity screens, refined features for the hi-fi prototype, and interaction design of the High Fidelity prototype.

 

Research: conducted interviews, led the recruitment of survey participants, and designed an evaluative survey.

As a product design intern, I led the design of the minimum viable product. Over the course of 3 months, I worked alongside a product owner, 3 developers, and a product manager.

Research

Cereal started as Rentsume, an app that connects renters and landlords through a trusted network using innovative tools. 

Competitive Analysis 

RESEARCH 

FINDINGS

We used Google Forms to conduct research and gather data. Here is a glimpse into what we asked a set of users.

PROJECT

SCOPE

I created some personas and mapped out their behaviors, their obstacles, as well as their needs and wants.

Pain Points

  • Decentralization - Users are overwhelmed by information on the internet; lack of organization; hard to process and digest the information received

  • Inefficient workflow- No automatic extraction methods of key information currently exist.  Users have to do it manually in an Excel sheet

  • Lack of communication - It is hard to support collective decision - involving friends' opinions

Ideation & Sketching

I created some initial low-fidelity wireframes using Invision and brainstormed some ideas and features that would benefit users in their user goals.

Wireframing + Design Thinking

I created some initial high-fidelity wireframes for the onboarding screens to discuss with my team. 

Design System

To centralize the visual ecosystem of the application, I created a design system. 

The Product

Cereal is a productivity application in the MVP stage. This app helps users to make group decisions by consolidating communication and highlighting important information.  

CREATE AND EDIT A PROFILE TO CONNECT AND FORM A GROUP WITH YOUR FRIENDS TO START MAKING DECISIONS. 

SEARCH AND COMPARE MULTIPLE OPTIONS AT ONCE.

USE CHROME EXTENSION TO SAVE OPTIONS TO MULTIPLE BOARDS.

USE DASHBOARD TO RANK AND EVALUATE OPTIONS, GROUP VOTE, AND UPDATE PROGRESS.

Illustration

I created these digital illustrations using Procreate.